| 试论认识制造业营销的几个误区 |
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| 引用本文： | 黄涌波. 试论认识制造业营销的几个误区[J]. 山西广播电视大学学报, 2005, 10(6): 67-68 |
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| 作者姓名： | 黄涌波 |
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| 作者单位： | 辽宁对外经贸学院,辽宁,大连,116052 |
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| 摘 要： | 随着我国市场经济体制的不断完善,我们必须转变观念,充分认识过去在营销中存在的错误观念.只有这样,才能适应不断发展变化的市场环境,才能够在竞争目益激烈的市场环境中生存发展.
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| 关 键 词： | 市场营销 制造业 价格 产品 品牌 促销 |
| 文章编号： | 1008-8350（2005）06-0067-02 |
| 收稿时间： | 2005-10-11 |
| 修稿时间： | 2005-10-11 |
Tentatively Talking about the Misunderstanding Areas of the Students'''' Acknowledgement of Manufacturing Marketing |
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| HUANG Yongbo. Tentatively Talking about the Misunderstanding Areas of the Students'''' Acknowledgement of Manufacturing Marketing[J]. Journal of Shanxi Radio & Tv University, 2005, 10(6): 67-68 |
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| Authors: | HUANG Yongbo |
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| Abstract: | With globlization of economy and the development of market system, we must change our attitude, and realize our previous misunderstandings with the marketing theories. Then we can meet the developing market situation and improve in the fierce competition. |
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| Keywords: | marketing manufacturing price trademark promotion |
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