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| 我国大城市大众体育赛事营销发展对策与途径研究 | |
| 引用本文： | 雷强,许治平,董小龙. 我国大城市大众体育赛事营销发展对策与途径研究[J]. 西安体育学院学报, 2008, 25(6) |
| 作者姓名： | 雷强 许治平 董小龙 |
| 作者单位： | 1. 西安体育学院体育系,西安,710068 2. 西安体育学院图书馆,西安,710068 3. 西安体育学院党院办,西安,710068 |
| 基金项目： | 国家体育总局社会科学软科学基金 |
| 摘 要： | 对我国大城市大众体育赛事市场营销的各因素进行分析研究，并根据各因素间的相互关系，对大众体育赛事营销提出了相应的发展对策与途径，以促进我国大众体育赛事营销快速、健康的发展。 |
| 关 键 词： | 大众体育 赛事 营销 对策 途径 |
Research on Countermeasures and Tracks of Management and Sales Development of Mass Sports Matches in Big Cities of Our Country |
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| LEI Qiang,XU Zhi-ping,DONG Xiao-long. Research on Countermeasures and Tracks of Management and Sales Development of Mass Sports Matches in Big Cities of Our Country[J]. Journal of Xi'an Institute of Physical Education, 2008, 25(6) | |
| Authors: | LEI Qiang XU Zhi-ping DONG Xiao-long |
| Abstract: | By using the method of documentary,social investigation and systematic analysis,the different factors,which effected the management and sales development of mass sports matches in big cities of our country,were analyzed in this paper.On the basis of the relationship among the factors the authors put forward the countermeasures and tracks for the fast and healthy development of the management and sales of mass sports matches in our country. |
| Keywords: | mass sports match management and sales countermeasure track |
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