试谈中国传统美学与现代视觉传达的创新结合

上个世纪至今,人类社会发生了天翻地覆的变化,同时给现代艺术设计领域带来了巨大转变,各种设计风格、思潮流派不断涌现,但是,传统艺术的意识观念并没有丧失,现代设计的文化理念仍然深受一些传统的、民族的美学思想影响。设计本质是创新,是时代的需求,视觉传达设计以"为传达而设计"为基本要求,如何正确充分地传达信息是每一个设计者始终要面临的中心问题。然而,仅将正确和充分这两个关键词作为传达信息的定位显然是不够,创新在视觉传达设计中必须受到重视,正确充分地传达信息要以设计理念、技术表现方式和视觉语言的创新来实现。

Discussion the innovative combination of Chinese traditional aesthetics and modern visual communication

Since the last century,human society has undergone earth-shaking changes,meanwhile giving tremendous changes to modern art and design.A variety of design styles,thoughts genre are constantly emerging,but awareness of the concept of traditional art does not lost.Modern design concept of culture is still deeply some of the traditional,ethnic aesthetics impact.Innovation is the essence of design,is the needs of the times.Visual communication design ＂is designed to convey＂ as the basic requirements.How to fully convey the message properly is every designer always face the central question.However,only the correct and full information about these two words as to convey the positioning is not enough clearly.Fully convey the information to the right to design,technical performance and visual language innovative ways to achieve.