市场营销策划存在的问题及对策

分析了当前企业在市场营销策划中表现出的问题,认为在复杂多变、竞争激烈的市场营销环境下,企业应改革传统的营销理念,构建科学实战的营销组织框架,树立创新意识,提高新市场拓展能力,建立科学高效的营销网络,实施名牌战略,确立企业的竞争优势,从而赢得企业生存和发展的空间。

Problems and Countermeasures on Marketing Planning

In this paper the anthor analyses the current problems occurring in marketing planning and thinks that the complex, competitive keting marketing environment enterprises should reform the traditional mar- concepts, build a scientific and practical marketing organization framework, establish innovative con- sciousness, improve the ability in developing new markets, establish a scientific and efficient marketing net- work, implement brand strategies and establish the competitive advantages of enterprises in order to win survival and development space for enterprises.