新媒体环境下大学校园文化建设面临的机遇、挑战与对策

与传统媒体相比,新媒体具有传播主体多元、传播层级消解、传播手段多样、传播内容分众、传播时效增强等特点。新媒体的应用,对大学生的思想、生活、学习、交往方式等产生了深远影响。置身于新媒体时代,大学必须加强文化自觉,抓住机遇,应对挑战,增强文化的主动性。为此,要切实转变观念,确立适应新媒体的大学文化观;要改革课程设计,将新媒体知识和技术融入通识教育;要加快数字校园建设,加强对新媒体的掌控与运用;要加强核心价值教育,坚守或重塑大学精神;要组织丰富的校园文化活动,修复人际关系网络;要加强舆论监测和引导,为大学文化建设创造良好的舆论环境。

Opportunities, Challenges and Countermeasures of University Culture Construction under The New Media Environment

Compared to the traditional media,new media has some unique characteristics such as diversification of communication subject,abatement of dissemination hierarchy,flexibility of dissemination means,folksonomy-based of dissemination contents and enhancement of dissemination timeliness.The application of new media,has made a profound impact on the ideas,learning styles,communication methods and life experience of college students.In the era of new media,the universities must strengthen the cultural consciousness,seize the opportunity and respond to challenges,enhance the initiative of culture construction.It should be necessary to establish university culture adapt to the new media environment,reform the curriculum design to absorb knowledge of new media and technology into general education,accelerate digital campus construction to strengthen the control of new media,adhere and reshape the university spirit to reinforce the education of core values,enrich the cultural activities on campus to repair interpersonal networks,strengthen Information monitoring and value guidance to create a good public opinion environment for the construction of university culture.