首页 | 本学科首页   官方微博 | 高级检索  
     检索      


Digital Continues Upward Ascent in the American Consumer Magazine Industry
Authors:Joseph Galarneau
Institution:(1) Thomas Publishing Company, LLC, Five Penn Plaza, New York, NY 10001, USA
Abstract:Consumer magazine publishers gathered at the Magazine Publishers of America 24|7 5th Digital Conference in New York on March 3, 2009. With print trending downwards, attendees heard about the continuing boom of digital in the magazine industry. Discussions included how to better monetize websites, bridge the division between editorial and business, trends in new products, and strategic planning, marketing and advertising on the Internet.
Keywords:Consumer magazines  Digital publishing  Web  Mobile  Video  United States  Advertising
本文献已被 SpringerLink 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号