Digital Continues Upward Ascent in the American Consumer Magazine Industry |
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Authors: | Joseph Galarneau |
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Institution: | (1) Thomas Publishing Company, LLC, Five Penn Plaza, New York, NY 10001, USA |
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Abstract: | Consumer magazine publishers gathered at the Magazine Publishers of America 24|7 5th Digital Conference in New York on March
3, 2009. With print trending downwards, attendees heard about the continuing boom of digital in the magazine industry. Discussions
included how to better monetize websites, bridge the division between editorial and business, trends in new products, and
strategic planning, marketing and advertising on the Internet. |
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Keywords: | Consumer magazines Digital publishing Web Mobile Video United States Advertising |
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