| 关系营销理念指导下网络教育的可持续发展 |
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| 引用本文： | 崔玲玲,张天云. 关系营销理念指导下网络教育的可持续发展[J]. 远程教育杂志, 2006, 0(3): 32-34 |
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| 作者姓名： | 崔玲玲 张天云 |
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| 作者单位： | 雁北师范学院教育技术系,山西,大同,037009 |
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| 摘 要： | 21世纪，网络教育机构林立，如何在激烈的市场竞争中形成优势，实现网络教育的可持续发展？在关系营销理念的指导下处理好网络教育机构内部与外部的关系，通过建立动态信息库对学习者特征进行全面分析、提供高质量的个性化服务达到对学生的保持，是网络教育得以持续发展的关键。
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| 关 键 词： | 关系营销 动态信息库 转换成本 可持续发展 |
Sustainable Development of Web-based Education Guided by Relationship Marketing |
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| Cui Lingling,Zhang Tianyun. Sustainable Development of Web-based Education Guided by Relationship Marketing[J]. Distance Education Journal, 2006, 0(3): 32-34 |
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| Authors: | Cui Lingling Zhang Tianyun |
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| Affiliation: | Department of Educational technology, Yanbei Normal University, Datong Shanxi 037009 |
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| Abstract: | The 21st century,web-based distance education institution stands in great numbers,how to form the superiority in the intense market competition? On the basis of dealing with relationship inside or outside the institution under the direction of Relationship Marketing this paper tries to analysis learner's characteristic by establishing dynamic database, achieve student's maintenance by providing high quality and personalized service,which are the keys to promote a sustainable development of web-based education. |
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| Keywords: | relationship marketing dynamic database transformation cost sustainable development |
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