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| 电子商务环境下企业CRM实施若干问题的研究 | |
| 作者单位： | 山东英才职业技术学院商学院 山东济南250104 |
| 摘 要： | 本文概要介绍了企业在电子商务环境下实施CRM的必要性以及在实施过程中需要注意的几种常见问题。结合国内外此类系统实施成功的经验对上述问题加以分析,进一步提出相应解决方案。 |
| 关 键 词： | 电子商务 客户关系管理/CRM 实施 个性化服务 |
A Study on Several Issues about CRM's Execution in Enterprises with E-commerce |
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| Authors: | XUE Qihu |
| Abstract: | This article briefly introduces the necessity of implementing CRM in enterprises with E-commerce and several common issues noteworthy during the process of execution. Combining with the successful cases at home and abroad in this field, this article analyses these issues concerned, moreover, it presents solutions to these problems respectively. |
| Keywords: | E-commerce customer relations management/CRM execution individuality service |
| 本文献已被 CNKI 等数据库收录！ | |