Nei Liansheng： A One-hundred-year Brand Name

Nei Liansheng is a well-known shoe brand name. In the reign of Emperor Xianfeng of the Qing Dynasty (1851-1862), a poor farmer‘s child named Zhao Ting went to the capital to apprentice in a shoe shop. In three years, Zhao mastered skills to make shoes and managed the shop well. A general appreciated Zhao‘s skills and integrity so much that he gave a thousand liang of silver to help Zhao open his own shoe shop. In 1853, Zhao set up his shoe shop and named it Nei Liansheng.