| 高职公共关系课程案例教学模式构建 |
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| 引用本文： | 陈雅. 高职公共关系课程案例教学模式构建[J]. 金华职业技术学院学报, 2014, 14(5): 15-19 |
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| 作者姓名： | 陈雅 |
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| 作者单位： | 湖州职业技术学院,浙江湖州,313000 |
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| 摘 要： | 高职公共关系课程案例教学具有提高学生的学习兴趣与课堂参与度、促进学生学识技能与积极情感的自主生成以及增强学生的创新思维与创新能力等积极意义,高职公共关系课程主要采用讲授式、讨论式和模拟式案例教学三种类型,不同类型可分别进行即时更新模式、课堂组织模式、过程获得模式的案例教学模式构建。
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| 关 键 词： | 高职 公共关系 案例教学 模式 |
Construction of Case Teaching Model in Public Relations Course in Higher Vocational Colleges |
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| CHEN Ya. Construction of Case Teaching Model in Public Relations Course in Higher Vocational Colleges[J]. Journal of Jinhua College of Profession and Technology, 2014, 14(5): 15-19 |
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| Authors: | CHEN Ya |
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| Affiliation: | CHEN Ya ( Hazhou Vocational and Technical College, Huzhou 313000, China) |
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| Abstract: | The Case teaching model in the course of Public Relations in higher vocational education can improve students＇ learning interest and classroom participation, promote students＇ learning skills and positive emotion and enhance students＇ creative thinking and innovation ability. Three kinds of case teaching type such as teaching, discussing and simulation based on cases can be used in Public Relations, each type being constructed by immediate updating model, classroom organization model and the model of learning through process respectively. |
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| Keywords: | higher vocational education Public Relations case teaching model |
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