AN APPLICATION OF STRUCTURAL EQUATION MODELING IN PUBLIC OPINION RESEARCH: CONCEPTUALIZING PUBLIC AND OPINIONS |
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| Authors: | Maassen Gerard H |
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| Institution: | Gerard Maassen is affiliated with the Department of Methodology and Statistics of the Faculty of Social Sciences, Utrecht University. He is first author of a dissertation 'Public Opinion on the Unemployed and Incapacitated'. Besides substantive papers on this subject, he published several papers on methodological issues within (and outside) this field of research. |
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| Abstract: | For some time now, theorists and investigators in the fieldof public opinion have discussed how opinion, public and thecombination of the two into a single term should be conceptualized.With regard to the first concept mentioned, the difference betweenattitude and opinion has been a central focus of dispute. Thisarticle demonstrates how a structural equation model, whereopinions are included as dependent variables, and attitudes,among other relevant variables, as explanatory variables, maycontribute to the discussion. Application of such a model, whichmay be considered the reflection of an attitude and opinionsystem, again forces the researcher to conceptualize the publicinvolved. |
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