| 论广告在中华文化传承与传播中的载体作用 |
| |
| 引用本文： | 刘婧,刘晋. 论广告在中华文化传承与传播中的载体作用[J]. 唐山师范学院学报, 2010, 32(3): 64-65 |
| |
| 作者姓名： | 刘婧 刘晋 |
| |
| 作者单位： | 唐山科技职业技术学院,基础部,河北,唐山,063002 |
| |
| 摘 要： | 通过研究中国传统文化中的元素在广告中的传承与传播,分析了一系列中国传统文化元素在广告中的误用现象,对如何正确、规范广告中的中国传统文化元素提出合理化建议。
|
| 关 键 词： | 中国元素 中国传统文化 广告 载体 |
Advertisement should Become the Effective Vehicle of Inheriting and Broadcasting Chinese Traditional Culture |
| |
| LIU Jing,LIU Jin. Advertisement should Become the Effective Vehicle of Inheriting and Broadcasting Chinese Traditional Culture[J]. Journal of Tangshan Teachers College, 2010, 32(3): 64-65 |
| |
| Authors: | LIU Jing LIU Jin |
| |
| Affiliation: | LIU Jing,LIU Jin (Department of Basic,Tangshan Vocational College of Science , Technology,Tangshan 063002,China) |
| |
| Abstract: | It discusses how to carry on and spread the elements in Chinese traditional culture by advertisement and how to make it become the effective medium of carrying forward national culture. It also analyses the misusing of a series of Chinese traditional elements in advertisement. Based on these analysis,it puts forward some reasonable advises on how to correct and standardize Chinese traditional elements in advertisement. |
| |
| Keywords: | Chinese traditional culture advertisement medium |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
