我国体育旅游发展的现状、趋势和对策

运用文献资料、专家座谈、实地调研、问卷调研等方法,对我国体育旅游发展的现状、存在的问题、发展的趋势进行了调研与分析。在此基础提出了加快发展我国体育旅游的建议：提高认识,制定加快发展体育旅游的有关政策;建立合作机制,共同推动体育旅游发展;加强规划引导,制定体育旅游发展专项规划;提升业态,丰富体育旅游产品体系;加强培养体育旅游人才;建立体育旅游企业运行管理的规章制度;创新体育旅游的营销和宣传形式。

Status Quo and Development Trend of Sport Tourism in China

By the methods of literature study,expert interview,field survey and questionnaire,the author made a survey and analysis of the present situation,existing problems and development trend of sport tourism in China.And in order to further the sport tourism development in China,the article puts forward the suggestions of better understanding the importance of developing sport tourism and making relative policies,setting up cooperative mechanism and pushing forward the development of sport tourism,working out special program for sport tourism development,upgrading the industry and enriching the categories of sport tourism products,paying attention to bringing up talents for sport tourism,formulating regulations and rules for the operation and management of sport tourism enterprises and creating new marketing and promotion ways for sport tourism.