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我国滑雪旅游区非雪季发展对策
引用本文:杨强. 我国滑雪旅游区非雪季发展对策[J]. 体育科研, 2011, 32(6): 31-33
作者姓名:杨强
作者单位:成都体育学院经济管理系,成都,610041
摘    要:
通过分析国外著名滑雪胜地在非雪季经营上的有益经验和启示,对我国滑雪场在总体发展思路、产品开发和经营策略等方面如何突破非雪季发展瓶颈提出了对策建议,以期实现我国滑雪旅游区四季可持续发展。

关 键 词:滑雪旅游区  非雪季发展  启示  对策
收稿时间:2011-10-25

Non-Snow Season Development Measures for China's Ski Tourist Areas
YANG Qiang. Non-Snow Season Development Measures for China's Ski Tourist Areas[J]. Sports Science Research, 2011, 32(6): 31-33
Authors:YANG Qiang
Affiliation:YANG Qiang(Chengdu Sport University,Chengdu 610041,China)
Abstract:
Analyzing the useful experience and revelation of Non-snow season operation in some famous foreign ski fields,the article makes some suggestions on the general development ways,product development and operation strategy of China's ski fields during non-snow seasons in order to help realize the sustainable development of China's ski tourist areas in four seasons.
Keywords:ski tourist area  non-snow season development  revelation  measure
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