| 大众文化背后的力量——关于电视选秀节目的几点思考 |
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| 引用本文： | 王丽.大众文化背后的力量——关于电视选秀节目的几点思考[J].培训与研究,2007,24(1):38-40. |
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| 作者姓名： | 王丽 |
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| 作者单位： | 西南大学文学院 重庆400715 |
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| 摘 要： | 电视选秀作为大众文化现象,其背后隐藏的力量是媒体、大众文化的催化剂——广告和大众文化的消费群体,从中可以看出大众文化在媒体追逐技术更新和利润的操作下,并通过广告的魔力将大众完全掌控,而大众在广告的诱导下参与大众文化消费,并以此实现自我认同和从自我认同到社会认同的转变。
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| 关 键 词： | 大众文化 媒体 广告 认同 |
| 文章编号： | 24132366 |
| 修稿时间： | 10 15 2006 12:00AM |
The Strength Behind the Mass Culture——Thoughts about the TV Shows |
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| WANG Li.The Strength Behind the Mass Culture——Thoughts about the TV Shows[J].Training and Research-Journal of Hubei College of Education,2007,24(1):38-40. |
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| Authors: | WANG Li |
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| Institution: | School of Literature, South-west University, Chongqing 400715, China |
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| Abstract: | This article tries to discuss the strength behind the mass culture by analysing televesion shows.It points out that the strength is the media,the advertisment which is a catalyst of the mass culture and the comsurmers.On one hand,the mass culture controls the public completely by the charm of advertisments combined with the media's chasing of profit and up-dating of technology;on the other hand,the public are conducted to consume mass culture products by advertisements in order to realize the transformation from their self-approval to social apporoval. |
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| Keywords: | mass culture media advertisement approval |
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