| 乡土文化：地方时政报道的创新源泉 |
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| 引用本文： | 李延骥,李建荣. 乡土文化：地方时政报道的创新源泉[J]. 丽水学院学报, 2010, 32(6): 77-80. DOI: 10.3969/j.issn.1008-6749.2010.06.018 |
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| 作者姓名： | 李延骥 李建荣 |
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| 作者单位： | [1]丽水市广播电视总台,浙江丽水323000 [2]丽水市社会科学界联合会,浙江丽水323000 |
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| 摘 要： | 在媒体竞争日益激烈、电视新闻报道影响力被稀释的背景下,地方电视台的时政新闻要成为主打强档栏目,必须创新。乡土文化正是地方时政新闻报道的创新源泉,其具体策略是：深度理解乡土文化,理念上有效提升时政报道创新意识;有机融合乡土文化,实践上积极探索时政报道创新途径;深入挖掘乡土文化,内涵上充分体现时政报道创新的以人为本;拓展传播资源空间,实现时政报道传播的最大化提升。
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| 关 键 词： | 电视新闻 地方时政 报道 创新 乡土文化 |
Local Culture:Innovative Source of Local Political News |
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| Li Yanji,Li Jianrong. Local Culture:Innovative Source of Local Political News[J]. Journal of Lishui University, 2010, 32(6): 77-80. DOI: 10.3969/j.issn.1008-6749.2010.06.018 |
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| Authors: | Li Yanji Li Jianrong |
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| Affiliation: | 1. Lishui Radioand Television General Station,Lishui Zhejiang 323000,China; 2. Lishui Municipal Federation of Social Science,Lishui,Zhejiang,323000,China) |
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| Abstract: | As the media competing fiercely day by day,and the effects of TV news reports being diluted,the local television station＇s political news have become the main colomn,which should be innovated. The local culture is the very source of innovation of the local political news report. The specific strategies are：exploring the local culure to strengthen the sense of innovation in idea,mixing the local culture into the news report to explore the new ways of innovation in practice,probing into the local culture to fully indicate the people-oriented concept in content,and broadening the space for broadcasting resources to improve the political new report. |
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| Keywords: | television news local politics report innovation local culture |
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