| 试论旅行社产品的售前、售后服务 |
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| 引用本文： | 谢江红.试论旅行社产品的售前、售后服务[J].邵阳学院学报(社会科学版),2004,3(4):62-65. |
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| 作者姓名： | 谢江红 |
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| 作者单位： | 邵阳学院,管理工程学院,湖南,邵阳,422000 |
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| 摘 要： | 随着市场竞争的加剧，产品的日趋同质化，旅行社之间的竞争集焦于服务质量的竞争，鉴于售中服务已引起旅行社的普遍重视，文章阐述了加强售前、售后服务的重要意义并提出了加强售前、售后服务的对策。
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| 关 键 词： | 旅行社产品 售前服务 售后服务 旅游文化 导购服务 诚信建设 |
| 文章编号： | 1672-1012(2004)04-0062-04 |
| 修稿时间： | 2004年3月9日 |
Service before Sale and after Sale Should Be Reinforced to Products of the Travel Service |
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| XIE Jiang-hong.Service before Sale and after Sale Should Be Reinforced to Products of the Travel Service[J].Journal of Shaoyang University:Social Science,2004,3(4):62-65. |
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| Authors: | XIE Jiang-hong |
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| Abstract: | With the aggravating marbet competition and the same quality of products day by day, competition among travel services focuses on competition of service quality. Because service on sale has been commonly attached importance to by travel services. The writer only emphasizes the importance of reinforcing service before sale and after sale, and raises the countermeasure of reinforcing service before sale and after sale. |
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| Keywords: | Service before sale Service after sale products of the travel service |
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