| 湘西地区大学生体育旅游现状与市场分析 |
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| 引用本文： | 刘娟,刘少英,赵云.湘西地区大学生体育旅游现状与市场分析[J].搏击·武术科学,2013(1):119-121. |
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| 作者姓名： | 刘娟 刘少英 赵云 |
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| 作者单位： | 吉首大学体育科学学院 |
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| 摘 要： | 文章运用文献资料法、问卷调查法和数理统计法,对湘西地区大学生体育旅游活动与市场情况进行调查分析,研究结果表明：湘西地区高校在校大学生参与体育旅游的热情较高,且具有一定的市场消费能力,特别是以休闲健身为目的体育旅游市场潜力最好。
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| 关 键 词： | 湘西地区 大学生 体育旅游 市场 |
On the Current Situations of College Students Sports Tourism and the Market Analysis in Western Hunan Province |
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| Liu Juan Liu Shaoying Zhao Yun.On the Current Situations of College Students Sports Tourism and the Market Analysis in Western Hunan Province[J].BOJI(WUSHUKEXUE),2013(1):119-121. |
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| Authors: | Liu Juan Liu Shaoying Zhao Yun |
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| Institution: | Liu Juan Liu Shaoying Zhao Yun(School of Physical Education Science,Jishou University,Jishou Hunan 416000,China) |
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| Abstract: | With the methods of literature,questionnaire survey and mathematical statistics,the paper investigates and analyzes college student＇s sports tourism activities and the market conditions in western Hunan,.The result proves that： in Hunan universities,college students＇ enthusiasm of participating in sports tourism is higher,and it has certain market consumption ability,especially the sports tourism market with the purpose of leisure fitness has more potential. |
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| Keywords: | Western Hunan area college students sport tourism market |
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