| 广州市游泳场馆消费群体的现状调查 |
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| 引用本文： | 徐惠,符壮.广州市游泳场馆消费群体的现状调查[J].福建体育科技,2010,29(1):14-16,29. |
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| 作者姓名： | 徐惠 符壮 |
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| 作者单位： | 广东工业大学体育部,广东,广州,510090 |
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| 摘 要： | 通过对广州市游泳馆消费群体的人口统计变数（包括性别、年龄、学历、职业结构）及参与目的和参与行为（参与的目的、频率、时间和地点选择）基本特征的研究，可以帮助经营者分析市场，进行合理的市场定位，有针对性地制定市场动作策略，完善经营服务，提高经营质量。
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| 关 键 词： | 游泳场馆 消费群体 经营者 |
The Swimming Complex Consumer Groups Survey in Guangzhou |
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| Xu hui et al.The Swimming Complex Consumer Groups Survey in Guangzhou[J].Fujian Sports Science and Technology,2010,29(1):14-16,29. |
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| Authors: | Xu hui |
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| Institution: | P.E.Dept.Guangdong University of Technology;Guangzhou 510090;China |
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| Abstract: | Swimming pool complex in Guangzhou by consumer groups,demographic variables(including gender,age,educational level,occupational structure)and participated in acts of purpose and involvement(participation in the purpose,frequency,time and place of choice) the basic characteristics of the study,can help operators to analyze the market,rational market positioning,targeted strategies to develop market operation,improve the operation and service,and improve operational quality. |
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| Keywords: | Swimming Pool Complex Consumer Groups Operators |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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