“湖南电视现象”研究

“湖南电视现象”是指湖南电视在新的体制下所形成的竞争格局，是通过市场运作整合注意力资源而形成的一种电视品牌效应，是大众文化潮流和消费时代催生的一种审美文化。从娱乐大众到大众娱乐，湖南电视取得了引领时尚的显赫地位。湖南电视现象的产生有着实用主义的哲学基础、虚无主义的社会心理背景、境外媒体文化的影响。其鲜明的后现代主义特征...

Study on Phenomenon of Hunan TV

＂Phenomenon of Hunan TV＂ refers to the pattern of competition of Hunan TV formed under the new system, the TV brand effect formed by market integration and an aesthetic culture formed in the trend of mass culture and in the era of consumption. From entertaining public to public entertainment, Hunan TV has achieved a prominent position of leading the fashion. ＂Phenomenon of Hunan TV＂ has philosophical basis of pragmatism, social and psychological background of nihilism and are impacted by culture of foreign media. Hunan TV has successfully developed the entertaining features of media, evolving from being a single mouthpiece into the carrier of meeting the growing needs of the audience＇ s cultural life, but it also has brought out some disadvantages, such as the weakened enlightenment function, degraded audience＇s imagination, weakened vitality of media products and indistinct professional channels. In the new century, with the deep reform of local radios and TVs, the advantages of Hunan TV have been weakened gradually, and now it is facing self - transcendence. The feast of entertaining the audience＇s eyes and ears has dispersed and people＇s entertainment enthusiasm has subsided, so Hunan TV will face new challenges.