奥林匹克传播:历程、要素、特征——兼论奥林匹克传播对北京奥运会的启迪

从传播学研究角度将奥林匹克传播历史分为跨国传播、跨文化传播和全球化传播三个阶段,并从信源、信宿、讯息、媒介等角度分析了奥林匹克传播的基本要素,分析奥林匹克传播的五大特征,提出了北京奥运会三个需要高度重视的传播问题。

Olympic Communication: History, Elements and Features——Discussion on Inspiration for the Communication of Beijing Olympic Games

From the perspective of communication theory,this paper points out that the history of Olympic communication can be divided into three stages:international communication,cross- cultural communication and global communication,analyses the basic elements of Olympic com- munication from information resource,information and media,put forwards five characteristics of Olympic communication and three issues that should be highlighted in Beijing Olympic.