| 广告语篇互文现象及其认知机制 |
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| 引用本文： | 沈颖.广告语篇互文现象及其认知机制[J].湖北广播电视大学学报,2008,28(10):104-105. |
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| 作者姓名： | 沈颖 |
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| 作者单位： | 安徽建筑工业学院,外语系,安徽,合肥,230601 |
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| 摘 要： | 互文分析理论已广泛运用到语篇分析实践中。本文主要探讨广告语篇互文现象及受众解读互文现象的认知机制及模式。本文从词际、句际和篇际三个不同层面探讨平面广告语篇互文现象的表现形式及特征。并应用概念合成理论分析受众解读互文现象的各种认知机制。指出受众理解互文现象的过程即受众激活心理空间,建构概念系统中意义连贯的过程。
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| 关 键 词： | 广告语篇 互文性 认知机制 |
An Analysis of Intertextuality in Advertising Discourse and the Cognitive Mechanism |
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| SHEN Ying.An Analysis of Intertextuality in Advertising Discourse and the Cognitive Mechanism[J].Journal of Hubei Radio& Televisonuniversity,2008,28(10):104-105. |
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| Authors: | SHEN Ying |
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| Abstract: | Intertextuality has been widely applied in the field of discourse analysis.This paper focuses on intertextuality in advertising discourse,with a view to highlighting the cognitive mechanism involved in the process of understanding on the subject's part.This paper deals with intertextuality from the level of word,sentence,and discourse.With conceptual integration theory applied,this paper arrives at the conclusion that the activating of mental spaces makes it possible to understand discourse with intertextuality as a coherent one. |
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| Keywords: | advertising discourse intertextuality cognitive mechnism |
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