众包平台中众包任务与运行机制的匹配性研究

新时代下信息技术的应用与更新为众包平台的进步和发展创造了新的机遇,通过文献研究,发现众包任务与众包平台运行机制的匹配性直接或间接地影响着众包活动的整体绩效。文章在对国内外众包网站案例进行分析的基础上,从任务结构化、任务依存性、任务承诺3个维度划分了众包任务,探讨了不同的任务类型与交易机制、激励机制以及信用机制3种平台运行机制的匹配关系,而且为提高运行绩效,针对众包平台运行机制提出了优化建议。

Research on the Matchability Between Crowdsourcing Task and Operation Mechanism in Crowdsourcing Platform

In the new era, the application and update of information technology has created new opportunities for the advancement and development of crowdsourcing platforms. Through literature research,it is found that the matchability between the crowdsourcing tasks and the operation mechanism of crowdsourcing platform directly or indirectly affects the general performance of the crowdsourcing. Based on the case analysis about the crowdsourcing websites at home and abroad, the crowdsourcing tasks are divided from three dimensions of task structure,task dependence and task commitment, and match relationship is discussed between different task types and the three platform operation mechanisms including trading mechanism,incentive mechanism and credit mechanism. Moreover, suggestions about the optimization of the operation mechanism of the crowdsourcing platforms are proposed to improve the operation performance.