| 北京奥运市场化运作与创新 |
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| 引用本文： | 杨年松.北京奥运市场化运作与创新[J].福建体育科技,2005,24(4):6-7,11. |
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| 作者姓名： | 杨年松 |
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| 作者单位： | 广东金融学院金融系,广东,广州,510521 |
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| 摘 要： | 本文在对奥运会商业化运作的历史进行简要回顾的基础上,根据近五届奥运会运作的历史和经验,在奥运会赢利观念、场馆建设、基础投资、资金融通和无形资产开发等方面提出了一些可操作性的创新措施,对北京举办2008年奥运会有一定的借鉴意义。
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| 关 键 词： | 北京 奥运会 市场化 创新 |
| 文章编号： | 1004-8790（2005）04-0006-02 |
Blazing New Trails and Sports Towards Market Economy of Beijing Olympic Games |
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| Yang Nian-song.Blazing New Trails and Sports Towards Market Economy of Beijing Olympic Games[J].Fujian Sports Science and Technology,2005,24(4):6-7,11. |
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| Authors: | Yang Nian-song |
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| Abstract: | According to the experience and history of olympic Games towards market economy in recent five years, the purpose of the paper is to give new measure about gain idea, stadium construction, basic investment,financing and invisible assets in view of reviewing the history of olympic Games commercialization recent It is important ofr Beijing to hold 2008 Olympic Games. |
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| Keywords: | Beijing Olympic Games Market-Driven Blazing New Trails |
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