企业目标与社会责任

企业目标传统上是利润最大化,现在则转变为价值最大化。同样一个不可忽视的趋势是人们会更多地从社会责任角度评价企业。肩负起必要的社会责任成为企业追求价值增值的前提条件。遵循这样的原则,企业和社会将会从经济发展中共同获益。有若干种力量可以约束企业更好地承担社会责任;同时,企业也应该更为主动地承担社会责任。

Objectives and social responsibilities of business

The business objective,which has traditionally been profits maximization,is transferred into value maximization.Another inneglectable trend is that our society evaluates business more and more from the point of social responsibilities.Carrying out the necessary social responsibilities should be the preconditions for businesses to pursue their value goals.Conforming to this rule,both business and society can benefit from the economic development.Many forces regulated businesses to shoulder their social responsibility.At the meantime,businesses should undertake social responsibilities more actively.