| 对关系营销理论的思考 |
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| 引用本文： | 徐晓漫. 对关系营销理论的思考[J]. 辽宁科技学院学报, 2007, 9(2): 54-55 |
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| 作者姓名： | 徐晓漫 |
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| 作者单位： | 中国网通(集团)有限公司,本溪市分公司,辽宁,本溪,117000 |
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| 摘 要： | 关系营销理论的建立,使企业营销策略涉及到所有利益相关者,把正确处理企业与所有利益相关者之间的关系作为营销活动的核心.关系营销的特征是追求同各方面关系利益最大化,抓住了现代市场竞争的特点,符合市场营销发展的新趋势.
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| 关 键 词： | 关系营销 实施 思考 |
| 文章编号： | 1008-3723（2007）02-0054-02 |
| 收稿时间： | 2007-04-10 |
| 修稿时间： | 2007-04-10 |
A Reflect on the Theory of Market Business on Relationship |
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| XU Xiao-man. A Reflect on the Theory of Market Business on Relationship[J]. Journal of Liaoning Institute of Science and Technology, 2007, 9(2): 54-55 |
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| Authors: | XU Xiao-man |
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| Affiliation: | Benxi Branch, China Network Communication, Benxi, Liaoning, 117000, China |
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| Abstract: | The theory of market business on relationship is that the market strategy touches upon the interests of concerned parties, and takes the relationship as the Kernel of market business. The feature of market business on relationship is to seek the maximzed interest of the relationship each party. It accourds with the developing trend of the market business to grip the feature of modern market competition. |
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| Keywords: | Market business on relationship Implementation Reflect |
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