后真相时代教育舆情研究

后真相舆情现象在教育领域具有明显表现。当初被定义为操弄舆论的后真相现象已逐渐转变化为“诉诸情感和个人信仰,相较客观陈述事实更能影响舆论形成的情况”。本文系统分析了后真相时代情感为先、真相滞后,态度为先、认知为后,成见为先、客观在后的特征;探讨了后真相时代的教育舆情既有人性、社会的原因,更有网络化、大数据和媒体个体化的科技发展的原因;提出了以提高决策科学性和亲和力为重点的政府治理、以提高主流媒体话语能力为重点的社会治理、以提高个人认知判断力为重点的个人治理的理念、原则和方法。

Public Opinion on Education in the Post-truth Era

The post-truth phenomenon is obviously manifested in the field of education.The post-truth phenomenon,initially defined as political manipulation of public opinion,has evolved into“circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”.By systematically analyzing the characteristics,manifestations and causes of post-truth public opinion on education,this paper proposes the concepts,principles and methods for governance of post-truth public opinion on education at governmental,social and personal levels.