| 英语广告的语言特色 |
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| 引用本文： | 吕英莉,肖文科. 英语广告的语言特色[J]. 黑龙江教育学院学报, 2005, 24(6): 65-67 |
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| 作者姓名： | 吕英莉 肖文科 |
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| 作者单位： | 北京林业大学,外国语学院,北京,100083 |
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| 摘 要： | 在商品经济迅速发展的今天,英语广告作为一种信息传递的手段,越来越受到企业、中间商和广大消费者的重视和青睐。然而,广告英语作为应用性极强的语言又有其独到之处。
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| 关 键 词： | 英语广告 词汇特征 句法特征 修辞特征 |
| 文章编号： | 1001-7836（2005）06-0065-03 |
| 收稿时间： | 2005-07-20 |
| 修稿时间： | 2005-07-20 |
Language Features of English Ads |
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| LU Ying-li,XIAO Weng-ke. Language Features of English Ads[J]. Journal of Heilongjiang College of Education, 2005, 24(6): 65-67 |
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| Authors: | LU Ying-li XIAO Weng-ke |
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| Affiliation: | Beijing Forestry University, Beijing 100083, China |
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| Abstract: | In modem society, with the rapid development of economy, business advertisement has attracted and been favored by more and more enterprises,middlemen and consumers.However, advertising language has its own unique charaeterisfies.The paper makes a preliminary analysis on the features of English advertisements from the perspectives of vocabulary, syntax and rhetoric. |
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| Keywords: | English advertisements lexical features syntactic features rhetorical features |
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