Persuasive impact of loss and gain frames on intentions to exercise: A test of six moderators |
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| Authors: | Jakob D Jensen Chelsea L Ratcliff Robert N Yale Melinda Krakow Courtney L Scherr Sara K Yeo |
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| Institution: | 1. Department of Communication, University of Utah, Salt Lake City, UT, USA;2. Cancer Control and Population Sciences Core, Huntsman Cancer Institute, Salt Lake City, UT, USA;3. Satish &4. Yasmin Gupta College of Business, University of Dallas, Irving, TX, USA;5. Cancer Prevention Fellowship Program, National Cancer Institute, Bethesda, MD, USA;6. Department of Communication, Northwestern University, Evanston, IL, USA |
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| Abstract: | The current study situated loss/gain-framing research in the extended parallel process model and tested whether two message features (dose, efficacy appeals) and four individual difference variables (walking self-efficacy, grit, consideration of future consequences, health information overload (HIO)) moderated the impact of message framing on intentions to engage in physical activity. Adults (N?=?341, Mage?=?38.09, SD?=?10.94) were randomly assigned to one of eight message conditions advocating exercise behavior. All four individual difference variables significantly moderated framing effects such that gain-framed messages were more effective for individuals with lower walking self-efficacy, grit, and consideration of future consequences and loss-framed messages were significantly more effective for individuals with higher walking self-efficacy, grit, consideration of future consequences, and for those with lower HIO. |
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| Keywords: | Loss frame gain frame exercise dose efficacy moderators grit consideration of future consequences health information overload extended parallel process model |
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