| 北京奥运会视觉形象解读 |
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| 引用本文： | 王兴一,张红亮.北京奥运会视觉形象解读[J].河北体育学院学报,2009,23(2):46-48. |
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| 作者姓名： | 王兴一 张红亮 |
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| 作者单位： | 1. 太原科技大学体育系,山西太原,030024
2. 河北经济管理学校教务处,河北石家庄,050071 |
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| 摘 要： | 成功创造北京奥运会的视觉形象，是整个奥运会成功举办的重要标志。通过对北京奥运会发布的视觉形象作品进行内涵解读，认为北京奥运的视觉形象融合了大量中国人文元素，突出了中国的“和合”文化和浓厚的东方人文色彩。
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| 关 键 词： | 奥运会 视觉形象 人文 |
The Interpretation of Visual Image of the Beijing Olympic Games |
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| WANG Xing-yi,ZHANG Hong-liang.The Interpretation of Visual Image of the Beijing Olympic Games[J].Journal of Hebei Institute of Physical Education,2009,23(2):46-48. |
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| Authors: | WANG Xing-yi ZHANG Hong-liang |
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| Institution: | 1.Department of P.E.;Taiyuan University of Science and Technology;Taiyuan 030024;China;2.Deam Office;Hebei Econmy Management School;Shijiazhuang 050071;China |
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| Abstract: | To create the visual image of the Beijing Olympic Games is an important indicator of success.With the published works of visual image,the author interprets their meanings.The visual image of the Beijing Olympic Games combines a large number of Chinese cultural factors,highlights China's "harmony" culture,strengthens the eastern grandeur. |
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| Keywords: | Olympic Games visual image humanity |
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