武术品牌的历史渊源及推广研究

武术在中国有数千年的历史,可以说是影响力极大的一个民族传统体育品牌。但迄今为止,从品牌营销的角度考察武术推广的研究并不多。在市场经济高度发展的今天,重新审视武术作为民族传统体育品牌的历史,并运用品牌营销运作规律进行武术推广,是中国武术走向世界的前提。

On the Historical Origin and Spread of Wushu as A Brand

Chinese wushu has a history of several thousand years and can be regarded as a national traditional sports brand of great influence.There are few researches into the spread of wushu in the view of brand marketing up to now.Re-examining the historical origin of wushu as a brand of national traditional sports,applying the rules of brand marketing to popularize wushu,are prerequisites for Chinese wushu going to the world.