地市级音乐广播的特色化品牌建设

类型化广播在国外已经是一种成熟的广播模式,并且获得了受众及市场的广泛认可。地市级媒体如何在众多音乐广播频率中体现自己的特色和风格,本文以安阳音乐广播为例,对地市级音乐广播的特色化品牌建设提出了自己的见解,介绍了安阳音乐广播的开办现状,阐述了安阳音乐广播目标受众的确定、节目设置,之后重点介绍了安阳音乐广播在特色化品牌建设实践中的主要做法、经验,进而提出了安阳音乐广播特色化品牌建设应该注意的问题,以及下一步努力的方向和具体举措。

Characteristic Brand Building of Music Broadcastin Prefecture-level Cities

Typological broadcast has been a kind of mature broadcast model in foreign countries,and has won popular acceptance from the audiences and market.As media of prefecture-level cities,how to reflect its own characteristics and styles among numerous music broadcast is a most important question.Taking Anyang Music Broadcast as an example,this article puts forward some opinions on characteristic brand building of music broadcast in Prefecture-level Cities.This paper first introduces current situations of Anyang ...