岳西翠兰销售问题及市场开拓

岳西翠兰产品定位模糊,价格混乱,市场竞争无序,缺乏便捷的销售渠道和有效的促销组合策略,权力营销没有充分发挥作用。茶叶质量监管力不从心,缺乏实力超强的产业化龙头企业,缺乏持之以恒的宣传推介和系统的营销举措,导致岳西茶叶销售局面难以打开。建立岳西翠兰研究开发机构,打造岳西翠兰强势品牌,引导茶农进行深度加工,扩大产品组合,走产业化发展的道路,加强销售渠道开拓,可以解决岳西翠兰销售中存在的问题,进一步开拓茶叶市场。

The Selling Problems and Market Development of Yuexi Cuilan Tea

The sale of Yuexi Cuilan tea is faced with the difficulty to breakthrough a new prospect owing to the following problems: vague product position,confusing prices,disordered market competition,lack of convenient selling channels and effective combined strategies of sales promotion,insufficient functioning of power marketing.Furthermore,it results from incompetent supervision and control of tea quality,lack of leading industrialized competent enterprise,and shortage of persevere propaganda,recommendation and ...