| 河北省体育赛事品牌开发研究与分析 |
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| 引用本文： | 靖桥,盖海红. 河北省体育赛事品牌开发研究与分析[J]. 石家庄职业技术学院学报, 2012, 24(2): 78-80 |
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| 作者姓名： | 靖桥 盖海红 |
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| 作者单位： | 1. 河北科技大学体育部,河北石家庄,050018
2. 石家庄信息工程职业学院科研处,河北石家庄,050035 |
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| 摘 要： | 河北省品牌赛事较少,但却有发展体育产业的优越条件.河北省要开发体育品牌赛事,必须选择一些具有浓郁特色的、传统的体育项目,如永年太极拳、沧州武术、吴桥杂技等;改革竞技体育管理体制;提高赛事质量,增强比赛的观赏性;培养体育赛事观众;注重宣传并多渠道筹措资金.
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| 关 键 词： | 河北省 体育赛事 品牌 传统体育 |
On the development of the Hebei-specific sports games |
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| JING Qiao,GE Hai-hong. On the development of the Hebei-specific sports games[J]. Journal of Shijiazhuang Vocational Technology Institute, 2012, 24(2): 78-80 |
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| Authors: | JING Qiao GE Hai-hong |
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| Affiliation: | 1.Department of Physical Education,Hebei University of Science and Technology,Shijiazhuang,Hebei 050018,China; 2.Department of Science and Technology,Shijiazhuang Vocational College of Information Technology,Shijiazhuang,Hebei 050035,China) |
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| Abstract: | Hebei province possesses few specific sports games.Therefore,this paper explores over the Hebei-specific sports with exotic local features,such as Yongnian taiji boxing,Cangzhou martial arts and Wuqiao acrobatics.The paper argues for further adaptation and polishing of them for sports games. |
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| Keywords: | Hebei province sports games brand traditional sports |
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