| 以消费者为本位的包装设计定位 |
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| 引用本文： | 郑仁龙.以消费者为本位的包装设计定位[J].雁北师范学院学报,2007,23(3):19-20. |
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| 作者姓名： | 郑仁龙 |
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| 作者单位： | 山西大同大学艺术学院,山西大同,037009 |
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| 摘 要： | 文章从六个方面论述包装设计与消费群的关系,指出引导良性消费,创造消费文化,促进社会的健康和谐发展,是包装装潢设计者义不容辞的责任。
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| 关 键 词： | 消费者 本位 包装设计 |
| 文章编号： | 1009-1939（2007）03-0019-02 |
| 修稿时间： | 2007-01-10 |
The Orientation of Consumer-Oriented Packaging Design |
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| ZHENG Ren-long.The Orientation of Consumer-Oriented Packaging Design[J].Journal of Yanbei Teachers College,2007,23(3):19-20. |
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| Authors: | ZHENG Ren-long |
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| Institution: | Artistic Institute of Shanxi Datong University, Datong Shanxi, 037009 |
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| Abstract: | The paper discusses the relationship between packaging design and consumer groups from six aspects and points out that it is the duty of designers to guide benign consumption,create consumption culture,and promote sound and harmonious development of society. |
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| Keywords: | consumer orientation packaging design |
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