高职院校跨境电商专业教育与创新创业教育融合发展研究

高职院校正式增设“跨境电商专业”之后,不仅意味着专业教育与创新创业教育融合多一种选择,也为培养适应“互联网+”业态的新型电商人才开辟了新的渠道。从两种教育融合发展意义切入,深度剖析跨境电商专业现状,阐明其与创新创业教育融合发展中存在的问题,进一步论证两种教育融合发展的必然性,提出“以复合型人才培养为目标、以专业群体系建设为途径、以教学企业为实践基础”的融合发展模式,以供广大高职院校借鉴参考。

Integrated Development of Cross-Border E-Commerce Professional Education and Innovation and Entrepreneurship Education in Higher Vocational Colleges

After the formal establishment of cross-border e-commerce major in higher vocational colleges,it not only means a combination of professional education and innovation and entrepreneurship education,but also opens up new channels for training new type of e-commerce talents adapting to the“Internet+”format.Starting from the significance of the integration of two kinds of education,this paper deeply analyzes the current situation of cross-border e-commerce major,clarifies the problems existing in the integration and development of innovation and entrepreneurship education,further demonstrates the inevitability of the integration development of the two kinds of education,and puts forward the integration development mode of“taking the cultivation of compound talents as the goal,the construction of professional group system as the way,and the integration of production and education as the practical basis”in order to provide reference for higher vocational colleges.