| 论汉语广告语言的“善” |
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| 引用本文： | 王琼. 论汉语广告语言的“善”[J]. 湖南第一师范学报, 2008, 8(3): 124-125 |
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| 作者姓名： | 王琼 |
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| 作者单位： | 湖南涉外经济学院文学部,湖南,长沙,410205 |
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| 摘 要： | 广告语言的“善”，是指广告语言在给消费者提供准确的商业信息的同时，宣扬健康的生活方式和价值观，倡导民族美德，为构建和谐社会服务。为实现这一目的，我们可以从三个方面入手：注重情感诉求；尊重民族礼俗；把握宣传题材。
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| 关 键 词： | 情感诉求 民族礼俗 题材 |
On the "Friendliness" of the Advertising Language |
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| WANG Qiong. On the "Friendliness" of the Advertising Language[J]. Journal of First Teachers College of Hunan, 2008, 8(3): 124-125 |
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| Authors: | WANG Qiong |
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| Affiliation: | WANG Qiong (Literature Department, Hunan College of International Economics, Changsha, Hunan 410205) |
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| Abstract: | Friendliness of the advertising language means that the advertising language should publicize healthy life style and values, advocate national morality and serve the construction of harmonious society, in addition to providing correct commercial in- formation. In order to achieve this aim, we may begin with three aspects： paying attention to emotional pursuit; respecting national customs; mastering the theme of publication. |
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| Keywords: | emotional pursuit national customs theme |
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