从《行知》报看校园文化品牌建立策略

校园报是校园媒体中最为传统和最为常见的媒介形式。怎样让校园报产生品牌效应,是各大校园报非常重视的问题。质量是品牌创立与发展的根本。以湖南大众传媒职业技术学院校园报《行知》为例,校园报产生品牌效应,必须通过品牌再造,增强核心竞争力;通过品牌运作,吸引受众注意力;通过品牌维护,增强综合竞争力。

On Strategy of Campus Culture Brand Building from Xingzhi

Campus newspaper is the most traditional and common forms of media in campuses.All campuses concentrate on how to make newspaper have brand effect,and quality is the core for brand creation and development.Experiences of Xingzhi in Hunan Mass Media Vocational and Technical College show brand rebuilding enhances core competitiveness,brand operation attracts the audience’s attention and brand maintenance enhances overall competitiveness.