| 基于“SCP”框架的中国足球产业发展研究 |
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| 引用本文： | 刘建刚. 基于“SCP”框架的中国足球产业发展研究[J]. 山西师大体育学院学报, 2008, 23(3): 46-48 |
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| 作者姓名： | 刘建刚 |
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| 作者单位： | 曲阜师范大学体育科学学院,山东曲阜273165 |
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| 摘 要： | 随着中国足球职业化的发展，中国足球产业蕴含着巨大的发展潜力，但目前的现状不容乐观。以产业组织理论中哈佛学派的“SCP”范式为基本分析框架，分析我国足球产业的市场结构、行为与绩效，指出目前我国足球产业存在的问题，并提出相应的对策。
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| 关 键 词： | 足球产业 市场结构 市场绩效 市场行为 |
A Research on China's Football Industry Based on SCP |
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| LIU Jian-gang. A Research on China's Football Industry Based on SCP[J]. Journal of Physical Education Institute of Shanxi Teachers University, 2008, 23(3): 46-48 |
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| Authors: | LIU Jian-gang |
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| Affiliation: | LIU Jian-gang (Institute of P.E. Qufu Normal University, Qufu, Shandong 273165, China) |
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| Abstract: | With the development of Chinese football professionalism, the development of Chinese football industry holds huge potential, but the current fact is not optimistic. Analyzes the market structure, conducts and performance of our national football industry by the SCP method of Harvard School. Also points out the problem existing in the industry and gives out the review correspondently. |
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| Keywords: | football industry market structure market performance market conduct |
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