| Abstract: | Conclusion As they would apply to each production, there are no “right” answers to most of the questions on the Design Analysis Checklist.
On many of the items, research and marketing findings and the wisdom gained by successful media designers over a long period
of time could perhaps sometimes tell the novice designer which decision would be best in a particular instance. But each production
is far too complex and unique as a total entity to be able to make flat general statements as to what is proper in terms of
design.
Rather than trying to tell you what is right in media design, this analytical exercise is aimed at helping you to identify
some of the design elements where decisions must be made—not whatdecision to make. Through experience and learning from experienced,
successful designers, you will in time be better able to make the right decisions for each production. Reading some of the
sources listed at the end of this article can help you in this regard.
While the Checklist probed for answers dealing with dozens of design elements, do not lose sight of the fact that the basic
story or message is the most important element. Without a well-organized and vital story or message presented in an interesting
manner, it matters little about the other design elements. On the other hand, if your story or message is strong, well-organized,
and interesting, these dozens of other elements can be used to improve the production in places where it is appropriate. |
