| 如何理解大众传播中的"内容为王" |
| |
| 引用本文： | 李倩.如何理解大众传播中的"内容为王"[J].湖南第一师范学报,2007,7(4):119-121. |
| |
| 作者姓名： | 李倩 |
| |
| 作者单位： | 湖南省第一师范学校薪闻与传播系,湖南,长沙,410002 |
| |
| 摘 要： | "内容"是传播研究领域中一个很重要的领域,"内容为王"对大众传播具有重要意义,内容才是传播的出发点和归宿,内容的特点决定媒介地位。"内容为王"对市场环境中的大众传播具有普遍意义,而资本和服务是对"内容为王"的两个制约方面。
|
| 关 键 词： | “内容为王” 传播渠道 资本服务 |
| 文章编号： | 1671-4369（2007）04-0119-03 |
| 收稿时间： | 2007-08-16 |
| 修稿时间： | 2007年8月16日 |
On the Understanding of "Content is the Most Important" in Mass Media Dissemination |
| |
| LI Qian.On the Understanding of "Content is the Most Important" in Mass Media Dissemination[J].Journal of First Teachers College of Hunan,2007,7(4):119-121. |
| |
| Authors: | LI Qian |
| |
| Abstract: | Content is a very important field in the research of disseminations.The idea of "Content is the most important" is of great importance in mass media dissemination.Content is the core of dissemination,and the status of the media is decided by its characters.This idea has common significance in mass dissemination in market environment,in which capital and service are two restrictions of the idea. |
| |
| Keywords: | "Content is the most important" channels of dissemination capital service |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
