广州高校学生日常体育传媒接触的研究

运用文献资料、问卷调查、数理统计等方法，对广州10所普通高校800名大学生体育行为与传媒接触状况进行调查分析，结果表明大学生体育传媒接触在性别、专业设置、校园文化氛围等方面都有明显差异，而且大学体育行为传媒接触主要集中在网络、电视、广播（校园广播）、报刊（杂志）四个方面。分析调查结果，并提出相关建议，为体育工作者及广大大学生体育行为提供参考。

Study on Daily Contacting With Sport Information in Mass Media of College Students in Guangzhou

Using the methods of literature and survey statistical, this paper researched the 800 college students＇ daily contacting with sport information in mass media. Those students are all came from 10 colleges and universities in Guangzhou. Results show that the daily contacting with sport information in mass media have significant differences in terms of gender, professional settings and the cultural atmosphere on campus. Also we can see the college students＇ actions of sports media focused on network, TV, radio（broadcast on campus） , newspapers （the magazine）.