| 企业实施名牌战略新议 |
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| 引用本文： | 陈发奎. 企业实施名牌战略新议[J]. 安徽广播电视大学学报, 2002, 0(2): 25-27 |
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| 作者姓名： | 陈发奎 |
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| 作者单位： | 安徽省经贸学校,安徽,池州,247100 |
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| 摘 要： | 文章阐述了实施名牌战略的重要性,并指出了名牌的内核和基石是质量。要有效地实施名牌战略,还要处理好几个方面的关系。
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| 关 键 词： | 名牌战略 质量 效应 |
| 文章编号： | 1008-6021(2002)02-0025-03 |
| 修稿时间： | 2002-03-20 |
On How to Implement Brand Strategy |
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| CHENG Fa-kui. On How to Implement Brand Strategy[J]. Journal of Anhui Television University, 2002, 0(2): 25-27 |
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| Authors: | CHENG Fa-kui |
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| Abstract: | This article expatiates the importance of implementing brand strategy and points out that the quality is the core and base of nameplate. We should properly deal with some aspects, if we want to implement brand strategy effectively. |
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| Keywords: | brand strategy quality effect |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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