论民族新闻网的形象传播策略

随着媒介竞争的加剧，形象战略成了提升媒介竞争力的重要手段。依据形象战略，民族新闻网必须整合媒介资源，树立媒介理念；加强媒介运作，突出行为识别；美化网页设计，突出视觉效果。

On the Strategies of Imaginal Communication of the Minority Nationality News Web Site

With the development of the competition among the media,the imaginal strategies became an important method to strengthen the competitve power.Accordingly,the minority nationality news web site must unite all of the media resoures so as to extract the mind identity,strengthen the function of the media so as to establish the behavior i-dentity and beautify the web page so as to outstand the visual identity.