The Emerging Market for On-line Learning: insights from the Corporate Sector

Over the past few years, many universities worldwide have begun delivering some of their courses on-line and new ones have emerged that offer only Internet-based courses. Many policy makers and managers question whether on-line learning is cost effective and wonder whether it is a direction they should pursue. This article is based on interviews with a number of for-profit on-line learning providers and market analysts and provides a summary of strategies that are being used by such companies to increase their likelihood of profitability.