| 基于亲景度——竞争态及转移模型的山东省入境旅游市场研究 |
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| 引用本文： | 隋燕燕.基于亲景度——竞争态及转移模型的山东省入境旅游市场研究[J].德州学院学报,2011,27(4):86-91. |
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| 作者姓名： | 隋燕燕 |
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| 作者单位： | 德州职业技术学院旅游酒店管理系,山东德州,253034 |
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| 摘 要： | 引用亲景度与竞争态转移模型,对山东2002-2009年主要入境旅游客源市场进行定性与定量分析,揭示了山东入境旅游市场竞争态转移特征,在探讨亲景度和市场竞争态相关性的的基础上,将山东入境旅游客源市场划分为稳定市场、成长市场、崛起市场和机会市场.对省内各目的地市场竞争态进行了分析,为山东入境旅游市场的发展提出了建议.
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| 关 键 词： | 亲景度 市场竞争态 入境旅游市场 山东 |
Based on Preference-competition State and Transference of Study on Shandong Inbound Tourism Market |
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| SUI Yan-yan.Based on Preference-competition State and Transference of Study on Shandong Inbound Tourism Market[J].Journal of Dezhou University,2011,27(4):86-91. |
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| Authors: | SUI Yan-yan |
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| Institution: | SUI Yan-yan(Department of Tourism and Hotel Management,Dezhou Vocational and Technical College,Dezhou Shandong 253034,China) |
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| Abstract: | The study analyzed the Shandong inbound tourism market based on Preference-Competition state and transference during 2002-2009.The inbound tourism market was segmented four types: stabilization market,growing market,emerging market and opportunity market.The results showed that reference-Competition state and transference approach may be a useful tool for destination market organization and give some advices for Shandong inbound tourism development. |
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| Keywords: | preference scale competition state inbound tourism market Shandong |
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