| 基于模糊层次熵的食品企业品牌竞争力评价研究 |
| |
| 引用本文： | 任运河,王能.基于模糊层次熵的食品企业品牌竞争力评价研究[J].德州学院学报,2011,27(5):30-34,39. |
| |
| 作者姓名： | 任运河 王能 |
| |
| 作者单位： | 德州学院,山东德州,253023 |
| |
| 基金项目： | 国家社科基金规划项目(09BJY084) |
| |
| 摘 要： | 品牌竞争是当今市场竞争的基本形式,品牌竞争力是企业进行品牌竞争的核心力量。通过对食品企业的调查研究,设计食品企业品牌竞争力的评价指标体系,运用层次分析-信息熵法对品牌竞争力进行模糊综合评价。为食品企业品牌管理和品牌竞争力的提升提供科学指导。
|
| 关 键 词： | 食品企业 品牌竞争力 层次分析法 信息熵 模糊综合评价 |
Study on the Evaluation System of Brand Competition Ability of Food Enterprise Based on Fuzzy AHP-Entropy |
| |
| REN Yun-he,WANG Neng.Study on the Evaluation System of Brand Competition Ability of Food Enterprise Based on Fuzzy AHP-Entropy[J].Journal of Dezhou University,2011,27(5):30-34,39. |
| |
| Authors: | REN Yun-he WANG Neng |
| |
| Institution: | REN Yun-he,WANG Neng(Dezhou University,Dezhou Shandong 253023,China) |
| |
| Abstract: | Brand competition is the basic form of market competition,and brand competition ability is core force of brand competition of the enterprise.Through the survey research of food enterprises,this paper designes brand competition ability evaluation index system of food enterprises,and fuzzily comprehensive evaluate brand competition ability in use of AHP-entropy method.The method can help food enterprises manage and promote brand competitiveness. |
| |
| Keywords: | food enterprise brand competition ability AHP Entropy fuzzily comprehensive evaluate |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
