关于创新高校宣传思想工作的几点思考

在新媒体时代,人们利用网络技术、数字技术,通过互联网、电脑、手机等终端进行信息传播,高校宣传思想工作面临着来自意识形态领域的严峻挑战。当前,高校落实习近平总书记＂要抓好宣传思想工作的创新＂要求,要做到：因势而谋,促进高校宣传理念创新;应势而动,实践高校宣传手段创新;顺势而为,践行高校宣传基层工作创新。

Reflections on Innovation of Ideological Publicity in Universities

In the new media era,with the net technology and digital technology,information is spread by Internet,computers and mobile phones and other termination,which constitutes a severe challenge to ideological publicity in universities.According to the requirements by General Secretary Xi Jinping that more attention should be paid to the innovation of publicity,strategic planning should be carried out to promote the innovation of university publicity concept,practice should be put into the innovation of publicity means and more efforts should be made for the innovation of publicity at grassroots level.