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反思媒介竞争:哲学与社会学视野
引用本文:蔡骐,党美锦.反思媒介竞争:哲学与社会学视野[J].湖南师范大学社会科学学报,2007,36(3):140-143.
作者姓名:蔡骐  党美锦
作者单位:湖南师范大学,新闻与传播学院,湖南,长沙,410081
摘    要:媒介竞争今天已成为现代社会的一大景观.发达的物质技术手段、现代的新型传播观念以及媒体对受众影响力的争夺是影响介竞争的重要因素.笔者从哲学和社会学的视野出发,对此进行了细致深入的思考,指出媒体对于现代传播技术和受众互动理念的追求实际是基于人类渴求自由、平等的天性.而现代化进程从技术、观念的层面推动着媒介的发展,同时媒介竞争亦对现代社会的政治、经济、文化等领域产生了全方位的影响.

关 键 词:媒介竞争  传媒技术  传播观念  现代性  反思  媒介竞争  哲学  社会学  Competition  Media  Critical  Approach  文化  经济  政治  发展  传播观念  现代化  求自由  人类  互动理念  现代传播技术  因素  影响力
文章编号:1000-2529(2007)03-0140-04
修稿时间:2007-01-08

A Critical Interrogation of Media Competition: A Philosophical and Sociological Approach
CAI Qi,DANG Mei-jin.A Critical Interrogation of Media Competition: A Philosophical and Sociological Approach[J].Journal of Social Science of Hunan Normal University,2007,36(3):140-143.
Authors:CAI Qi  DANG Mei-jin
Institution:School of Journalism and Communication, Hunan Normal University, Changsha , Hunan 410081, China
Abstract:Media competition has become an enormous spectacle in modern society, as a result of advanced technonogy, modern notion of communication and media contestation for the influence on audience. Exploring the phenomenon of media competition with a philosophical and sociological approach, this study suggests that the media pursuit of modern communication technology and the notion of media-audience interaction are based on the natural desire for freedom and equity of human beings. Modernization advanced media development in technology and notion of communication, and in return, media competition had a comprehensive impact on politics, economy and culture in modern society.
Keywords:media competition  media techonogy  notion of communication  modernity
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