《网络营销》课程实战型教学研究与初步尝试

《网络营销》是电子商务时代的新型课程，其课程教学实践与实验环节的改革是一直困扰国内外大学的问题。本文作者在课程教学中大胆尝试，进行了《网络营销》教学、实验与实战结合模式的具体实践，在文中介绍了其实践过程并对效果进行了总结分析。本文在《网络营销》教学方面有突破和创新，对电子商务及相关专业的学科建设和教学改革有重要意义。

Investigation and experiment in teaching innovation on the course Online Sales

Online Sales is a new course in E -commerce times. The reforms of the links between teaching and experiments have remained a problem in the universities both home and abroad. The author made a renovation in teaching the course Online Sales with the combination of teaching, experiments and practice. This article introduces the process of this practice and analyses the result. In this article the author brings forth some new ideas for the teaching practice in E - commercial and other related subjects and the reforms in teaching as well.